Logo design.
My logo design process.
Designing a logo isn’t just about aesthetics, it’s about creating a visual signature that speaks for your brand when words can’t.
I want to uncover what makes your brand unique and translate that into a logo that’s memorable, versatile and unmistakably yours.
Here’s how I guide you through it:
1. Brand identity
We start with a conversation to clarify your design brief. I want to understand your brand’s mission, values, audience and personality. This helps me design something that feels authentically you.
2. Market research
I’ll look at your industry, competitors and trends to see what’s out there - and more importantly, how we can stand out from the crowd.
3. Moodboarding
Moodboarding is a powerful tool and helps us align creatively before jumping into design. Share your inspirational images with me, as seeing what resonates with you gives me a clearer sense of your aesthetic and vision.
4. Concept development
This is where ideas start to take shape. I sketch out multiple concepts, exploring symbols, typography and layout. It’s messy, creative and exciting.
5. Digital drafts
I’ll take the strongest ideas and bring them into design software, refining them into clean, scalable logo options.
6. Presentation
You’ll receive a curated set of logo concepts, each with context and rationale. We’ll discuss what resonates and what doesn’t.
7. Revisions
If needed, I’ll refine the chosen direction based on your feedback - tweaking colours, spacing or elements until it’s just right.
8. Final delivery
Once approved, I’ll package your logo in all the formats you’ll need - print, web and more. You’ll get full ownership and flexibility.
